The Love Factory: On all good social platforms near you.
Brace yourselves for The Love Factory: POSTER GIRL’s latest collection delivered as a social series paying homage to the golden era of reality television.
Brand Directors Capper & Somerville scouted the original exec producer of golden era reality TV, Zach Kozek (responsible for iconography including Flavor of Love, Charm School, Rock of Love, I Love New York, Bad Girls Club, & Surreal Life… to name a few) to shoot the campaign.
Tune in and meet the contestants, featuring pop icon Aliyah’s Interlude, fashion’s new it girl Lana Rhoades & gag-worthy music star Kim Petras. The Love Factory’s stellar line up are all vying for the heart of one very special man - 5 time model of the year Alton Mason.
Expect catty conflict and non-stop eyerolls from original Bad Girls Club stars the Clermont Twins, knockout beauty India Love and social media peach Salem Mitchell.
Further contestants span Daphne Marleen Laan, Marije Actherbosch Dengler and a brief comedic cameo from POSTER GIRL creative directors Francesca Capper and Natasha Somerville… Not to mention, Flavor Flav himself.
Watch as they build each other up and tear each other down in this no holds barred fight for centre stage, in shadow ban pending looks styled by Mel Ottenberg.
Tongue in cheek, raw voyeurism comes together with looks fit for the villain, the it girl and the introvert - all depicted by co-director and scriptwriter Yassa Khan, whose penned artistry intertwines curveball moments inspired by cult movies The Shining and Princess Diaries.
S*x Tape Shellsuits derived from the designer's UK roots are created in unisex silhouettes with glossy Italian threads. Flames lick the necklines of latex dresses and ignite lace patterns on shapewear, softened by feathers placed carefully on transparent garments to cover dignity. Don’t let anyone snatch your weave. (Yes, the wigs with built in headbands are also on offer).
Following the viral launch of SS24s social media campaign in New York’s Supreme Court with City Girl JT, Cindy Kimberly & Alana Champion, this year POSTER GIRL presents another meme worthy feed for the moodboards. Think Tiffany Pollard’s attitude meets dry British hooliganism, without an old maiden shoe in sight.
Who goes home, who gets a rose? Stay tuned.
*drops remote*