Icon Dua Lipa first wore POSTER GIRL shortly after the Brand's launch, in 2017. Dua wore the Chainmail Winona Skirt and Aquila crop top in Jet Black to a press appearance which was photographed and later seen in GRAZIA Magazine. Later that year, Dua wore the Ariya Top on stage for her Self Titled Tour performance.

In 2021, Dua wore the AW21 Jetta Jumpsuit in Burnt Henna and matching shapewear Gwenevere Gloves for a glamourous night out to the Evita Party for Pride Month in Los Angeles. Dua's selfies wearing the Jetta Jumpsuit later featured in Cosmopolitan. 

Dua wore our most popular style to date – the Miranda Dress in Fuchsia, for her Future Nostalgia Album artwork, later posing for a mirror selfie which went nothing short of viral.

The Miranda dress is the iconic PG style, first going viral on TikTok, it now remains a cult classic. Miranda was originally released in a range of pink, orange and yellow colourways, the dress has now been updated each season to an array of different shades.

Dua wore the SS22 Lulu bodysuit in Pickle, paired with the AW22 Net Daria Mules in Lilac for her Truly Hard Seltzer campaign, styled by Lorenzo Posocco @lorenzoposocco.

Dua wore the Phoebe Top in Dundee, straight from the SS23 Runway, whilst on holiday, as styled by Reann Hayden. Complete with a daring lace up and rhinestone buckle, the top also features a side zip to ensure the easy-access. Due to it’s popularity, this style has been updated and continued for AW23 and again for SS24 – now available in a range of colours, styles and different material finishes.

The brand continues to have a close relationship with Dua’s stylists Lorenzo Posocco and Reann Hayden.

Shop Dua’s favourite Phoebe Top in Dundee HERE.